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No business gets off the ground without encountering unexpected successes and failures.A business plan which makes no room for error or margin for unexpected events will Be more likely to fail than one that plans wisely.He has contributed to nationally published books and he leads the Word Weavers of West Michigan writers' group.Burns wrote "Forged in the Fire" in 2004, and has published numerous articles online.Revenue streams can be developed from variable level subscriptions, such as a "basic package" and a "premium subscription," which features additional benefits for the subscribers.In the business plan, project costs that are higher than anticipates for business projections.

Brainstorm to identify the strengths, weaknesses, threats and objectives of the proposed company.Collect marketing data from current and former dating agency clients, their successes and failures with existing companies, to aid in determine the marketing strategy for a new dating agency. Attempts to be all things to all people will bring business failure.By targeting a specific audience and creating a specific brand identity, a new dating agency has a better opportunity finding customers and create business success. Digital life moves so fast, postmodern America seems consumed by digital, Internet, Facebook, Twitter and chat applications. Recent television advertising claim that 20 per cent of relationships begin through an online dating agency.This statistic points to the need for creative, intelligent, and respectfully designed dating agency for the 21st Century single person.

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Identify the revenue streams, costs, profit margins and all financial aspects of the new company.