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Helen Fisher, biological anthropologist and Chief Scientific Adviser for Match.
On average, dating site customers spend 3 annually on online dating, which includes registering and renewing memberships. To give you an idea of the cost of dating sites, Match is .99 a month for 12 months, Zoosk is .49 a month for six months, e Harmony is .95 a month for 12 months, and Tinder Plus is .99 a month.
On the other side of that coin, Pew also found that online dating still has some stigma surrounding it — at least for some people.
Clearly, online dating is very lucrative, and as more dating sites launch and more people put off marriage, we expect revenue to continue growing at a steady pace.Another fact Statistic Brain found in its research is that 10% of online daters try online dating for 90 days but then cancel their subscription.We think this number could also include those who have met their ideal match, which is why the wanted to leave the dating site.When online dating was first created, a lot of people had their doubts about it being safe and legit.When the Pew Research Center conducted a poll in 2005, they found that just 44% of people had a positive attitude toward it.
We’ve also provided some thoughts on what these statistics mean in terms of the future of the industry.