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As IHOP or Coors Light illustrate, hitting the sweet spot in a logo refresh doesn’t have to be boring, it just requires tact. Better yet, what parts of your logo help your customers identify you?Experiment by removing one or more elements from your logo (e.g.IHOP has literally "turned that frown upside down with their new logo".Relying on widespread brand recognition, the new logo removes the word “restaurant” and inverts the red curve.
Cutting out the clutter to reveal a bare bones, minimalist design can provide the refresh your brand needs without hitting the risky logo "reset" button that many B2C’s—like Uber, Airbnb, Gap, Tropicana—do in an attempt to reposition themselves.
a secondary or tertiary color, shadow, border or any extra text) and explore the achieved effect.
Chances are, you’ll be onto something.If you’re going to update, don’t "pull an SAP" and retract back to the past.
A logo is more than an illustration, company name, or chosen symbol—it’s branded semiotics, identifying and connoting meaning about the organization it represents.
Alongside design, technology, or just about anything human-produced, logos change with driving cultural and social shifts.
Last year’s update to the 2003 logo is a perfect example of how simple has become even simpler over the last decade.